This was a bit disappointing. For years, Victoria’s Secret has been selling some really great hosiery products. I’ve been a fan of them for years. It turns out that Victoria’s Secret has been cutting some corners when it comes to the manufacture and marketing of some of their hosiery products. Here’s the short of it: Victoria’s Secret contracted with a company called Zephyr to design and manufacture some of their hosiery:
the Lace Top Fish Net Stockings, Fish Net Thigh-Highs With Backseam, and Signature Stripe Thigh-High With Bows, to be specific. The Zephyr hosiery were made in Italy and had some very high end construction and design features. The product photography, used on the packaging and in other marketing materials, was done using the Zephyr product. Some time later, Victoria’s Secret cut deals with some of Zephyr’s own subcontractors to manufacture hosiery with less expensive materials and construction techniques. The cheaper hosiery were made in Canada. Victoria’s Secret then continued to sell the lower quality Canadian hosiery in the packaging that showed the Italian made hosiery.
Below you can see some photos of the Italian made hosiery vs. the Canadian made product. Fortunately this manufacturing snafu does not appear to affect their line of full length pantyhose.
Photos courtesy of Gioconda Law Group.
4 comments
By far, the best hosiery is Woolford. All the rest is rubbish by comparison. Victoria Secret do an excellent job of photography, creating an image, but the reality is compared to Woolford, they are nowhere.
Years ago, Victoria’s Secret was making some really nice hosiery for a decent price. Lately, I have to agree completely with your assessment. It’s overpriced and mediocre quality. People should either save for some Wolfords or buy some of the less expensive European hose that are half the price of VS but still about twice as luxurious.
VS lost me when they discontinued their line called Nearly Nudes! I really enjoyed those pantyhose!
Agreed – I was a really big fan of the Nearly Nudes line! I’d like to figure out who their manufacturing contractor was, and see if something really similar to it is on the market right now.